Steal my five-figure retreat sales strategy (on the inside!)

It’s almost the end of 2024. And you know what that means??!! It means that it’s time to start planning out your 2025-2026 events.

As I shared with you in my trends and predictions email a few days ago - the 2025 retreat season is expected to be one of the biggest (and the best) EVER.

And yesterday I talked about the ‘mindset of growth’ that is needed to make your retreats truly profitable.

My favorite business coaches - who I’ve worked with to grow my business to multiple six-figures - believe that a successful business comes down to 2 things.

#1) Mindset / Energy

#2) Strategy

Yesterday, I shared all about the growth mindset that was needed to sell 15 retreat spots in under 2 days and make $15,000 in retreat profit…

As a recap, for those who may have missed it… In order to grow your business you have to grow your mind. You have to take risks, believe your success is inevitable, and continue to take proven, strategic action (even if it scares you) to get the results that you want.

And since we covered the mindset that is needed already, today I want to dive into the sales and marketing strategy that I use to sell-out five figure retreats.

So, what are the steps to creating and selling 15 retreat spots (or more) in 2 days? 

This is something that I’ve been testing and perfecting for the last 8 years. And I’m giving it to you for absolutely free!! 

So get ready to take notes:

Let’s dive in!

#1 - I Listened to My Audience: By conducting target market polling and research, I knew that my audience was asking me for a specific retreat. I pitched the idea to them and they said they wanted it. That was enough for me to get to work.

#2 - I Created a Retreat That They Wanted: Instead of thinking about 'me' and what I wanted to do, I asked my audience what they would want to be included in an offer for them. I had so many people asking me for this offer that I decided to put it together!

#3 - I Started A Waiting List: After speaking to them and listening to their excitement, I knew I needed to leverage that as soon as I could. So I created a waiting list landing page and sent it out to a select email list of excited leads.

#4 - I Created Excitement and Hype: While I was negotiating the contracts and finalizing details with the venue and working out my registration systems, I made sure that everyone on the waitlist knew it would be coming soon. I told them what I was working on and when they could expect the doors to open. 

#5 - I Opened the Doors and Incentivized Pre-Sale: Once I finalized the logistics I knew that people would be ready to buy! So I opened the doors to my waitlist only. I incentivized them to take early action and created urgency my marketing. Thanks to that I enrolled 8 people in 2 hours!!

#6 - Once Pre-Sale Ended I Announced Live and Created More Hype: I reached out personally to anyone who had expressed interest and made sure they knew it was happening. I enrolled 4 more people in the next 2 days.

I then went on to enroll another 3 people that week for a different retreat, using the same strategies, which equaled 15 retreat enrollments in just 2 days!

And the cherry on top - in February, I went on to do this same strategy again and I enrolled 19 retreat students in my pre-sale! Before I even started public promotion!

The best part?? I do all of this with a small mailing list and NO social media. 

In fact, it wasn’t until the past few years that I started using social and paid ads…and to be honest, most of my retreats sell without using these more ‘advanced’ strategies.

Just by using these 6 steps, I've created a step-by-step strategy for getting engagement and sales quickly for my retreats. 

This is part of what is included in my Retreat Success System that I teach in my Profitable Retreat Leader’s Society™ coaching programs.

These are the same exact strategies that I give support and step-by-step guidance to the women in my coaching programs.

For instance...

++ It's the exact same marketing strategy that my client Angela used. When she came to RLS she had retreats that weren't selling. In her first month in the program, she enrolled 15 people in her retreats 

++ Or my other client Tracy who had struggled with taking people from 'interested' to 'sold and registered' clients. She made her money back on her investment in just a few weeks and is now averaging $30K per month in her business.

++ Or my client Jo who when we started working together, had never created a retreat before. In less than 6 months, she created, launched, hosted, and re-launched to sell out two profitable weekend retreats!

++ Or my new client Claudia who created a day-long retreat and sold it out to 19 people in just 1 week and made over 2K in the program in less than 1 month!

And this is EXACTLY how I can help you! 

So if you have always dreamed of leading retreats, but lack the strategy to know how to do so, have tried in the past and failed, or feel overwhelmed by the processes and logistics that are needed.